Have you heard about Sales Promotion Games or Brand Promotional Game Development Company adding value to your brand and product? Just imagine, you bring out a cool product, some folks purchase it, use it for little time (yeah, not for long), and then, the next time they need that product they buy it from another brand. Whoops! The story definitely began with a happy moment but ended with an unfortunate one.
Why did that happen? Simple, the customer couldn’t connect with your offering. And that ultimately resulted in reduced engagement and ultimately, added to your brand’s churn rate.
Now, if you wish to succeed, tackling this gotta be your priority. Not only to deliver value to your target market but to attract investors and patrons to the venture.
Countless techniques are at the service of marketers nowadays. But the one gaining great attention these days is the Brand promotional game development service company.
Why out of all things, games?
That’s because around 3.24 billion gamers populate our humble planet, so it makes sense to leverage their power for building connections with users.
That’s the base. Now, it’s time to take you on a deeper dive and know more about Promotional Games and what makes them different and special. And why should you focus on promotional game development for your company? So, dig in!
What’s User Engagement & What Does It Mean For A Brand?
User engagement, in simple words, is the number of users who actively engage with your product and brand over a specific time period. It indicates whether users are perceiving value in your product or not.
If the metric is showing poor numbers, then know that something is wrong, either with your product or marketing strategy. It implies customer dissatisfaction with your product which must be resolved ASAP if you are serious about your brand.
The above info clearly shows how much and why user engagement lies at the core of any marketing strategy. Nonetheless, here we’ve laid important pointers for you to understand better:
- User engagement = customer satisfaction
- User engagement rises or falls in proportion to the value customer perceives in your product
- Higher user engagement = stronger brand-customer relationship, lower churn rate, high user retention, and increase in ROI
- Low user engagement = higher churn rate, poor revenue, and reduced customer base
For any sound head, these are pretty strong ( we mean it) reasons to work on cranking up user engagement.
If that straightens up many things seem to fall into place on their own. Right?
We’ve already touched upon promotional games for this purpose. Now, let’s get into the deets.
Promotional Games: What Are They, Really?
The term “Promotional Games” makes obvious their aim. These are highly targeted games built to promote products and brands by leveraging the power of effective gameplay. By engaging users with fun promotional games, a reduction in uninstalls counts and an average user session increase becomes a usual and legit outcome.
Branding is largely about effective brand storytelling where promotional games prove their potential without failing. They make it easy to transfer brand stories to end users in a unique, entertaining manner.
Gone are the days when gaming was done for a few minutes. Now it has evolved to be a mainstream thing which contributes to the intense adoption of games and gamification strategies to promote brand/ product by using an engaging gameplay story.
Promotional games are a data-driven marketing strategy that’s gaining high traction from organizations globally. Not only this innovative tool entertains and engages the user base but also collects crucial data and insights about user behaviour.
Thus, it familiarizes you with your typical user profile and their preferences and expectations. The more knowledge you have about your customer, the better you serve them, which ultimately improves brand engagement. To know more, you may visit Top Promotional Game Development Company StudioKrew
(Knowledge is power, don’t forget!)
Types Of Promotional Games You Should Know
Promotional games feature an engaging and intuitive interface made to engage and fulfil the expectations of users. The final aim is to make the brand stand out and improvise the offering.
To fit the promotion of products, brands, events, etc., there are diverse categories of promotional games such as product promotional games, campaign promotional games, brand promotional games, and more.
Here we enlist all of them for you:
- Brand Promotional Games
Exclusively built to promote a brand and expand the user base, brand promotional games have emerged as a solid branding tool in the era of gaming. The games do not target direct sales but instead endeavour to build and strengthen emotional connections of users with the brand. In addition to user engagement, data and insights about user behaviour and preferences help them stay ahead of the pack.
- Product Promotional Games
The chief territory of these games is product promotion. Using product promotion games as a marketing tool only helps in creating a strong user base and improving direct sales by informing them more about the offering. The games are released as event campaigns sometime before the product launch to keep users engaged and enhance their thrill about the upcoming offering.
- Exhibitioners Promotional Games
When it comes to getting more brand exposure, a marketer can never rule out exhibitions. Whether it’s about getting a platform to interact with your target audience, adding credibility to the brand, introducing new products into the market, or bonding with your users, an exhibition can never fail you. Exhibition games are a new way of displaying products to reel in crowds to your brand. By making use of new-age techs like AR/ VR in apps and games, exhibitions are no longer boring but rather fun.
- Campaign Promotional Games
Heating up the ambience before the product launch can determine its success to a great extent. Not only do these engaging games provide entertainment and fun to users but also inform them about the product at the same time. While promoting products (before launch) and engaging users, these applications also collect worthy insights to craft fruitful campaigns that really pay off.
How Are Promotional Games So Effective For User Engagement?
Noticing the reach and influence of esports and digital games, brands have begun to tap into the gaming crowd to increase brand awareness and attract, engage, and retain more, more, and more users.
Whether your aim is lead generation, expanding user base, creating brand awareness, or improving customer loyalty, a fun, responsive, and interactive promotional game will never disappoint you.
These games can open and load seamlessly across different devices. Being usually short, immensely entertaining, and fun promotional games are highly effective in grabbing user attention while bringing them closer to the brand.
The right promotional games can be an awesome tool to approach your target audience.
It gives the user a thrill of victory and the pain of defeat which motivates their emotions. Emotional engagement is helpful in creating lasting impact and satisfying experiences for your customer base.
If you too are looking to build amazingly effective promotional games, you can consider top app and game development studios like KrewGames. To know more about their approaches, processes, tech stack, and investment estimations you can connect with their business team.
Top Brand Promotional Games & Campaigns Strategy
Brian Walker, tech director at Grow says, “advertising has always been about being where the eyeballs are. And gaming dominates the attention of some of the most valued audiences and is also one of the best examples of active engagement”.
Here are the top 10 brand promotional games and campaigns to inspire you:
- Swiggy Pictorama: Developed by StudioKrew promotional game targeted for 3 days event circulated on the 1-year anniversary of Swiggy Supper membership and managed 300K+ users of which ~20% top scorers received various exciting rewards.
- KFC’s Shrimp Attack: A remarkable game from KFC not only entertains users but also informs them about the shrimp-themed menu while playing the game. Shrimp attack offered store vouchers to users of which 22% redeemed them. This incentive-driven game immensely enhanced product sales at KFC.
- M&M’s Eye-Spy Pretzel: This game from M&M is simple yet impactful. Here, the player has to find a hidden pretzel within a confusing image packed with M&M’s. The game inspired other brands to release simple and fun games to gain more engagement and user retention.
- Hero Opdoc: Bike racing game to promote the new bike launch featuring a real bike 3D model playable with new features that would introduce the upcoming bike. It helps the audience learn various features of the bike and how it can enhance the driving experience of the users. The bike game was developed by StudioKrew for the Hero MotoCorp under Top Game Development Services.
- NikeFuel: Put out by Nike, this game allows user to share their fitness achievements on social media. It intends to increase healthy competition among users by doing so. Furthermore, Nike also delivers unique messages to celebrate the small wins of users and congratulate them. The validation technique used in the game maintains quality engagement on their platform while helping communities.
- Virgin’s Scavenger Hunt: This game was released to celebrate the launch of the Virgin Red Mobile app. Here, users were tasked to find hidden codes worth secret points. The points could be used to gain rewards and unlock vaults.
- McDonald’s Monopoly: McDonald’s brand promotional game urged users to collect pieces featuring unique codes for the brand’s products. As per the stats, with this game, McDonald’s sales rose to 6% in the USA in 2010.
- Meow Cosmetics: Their gamified promotion strategy took inspiration from the Easter Holidays. Customers had to search for hidden eggs on the company’s website and while doing so they’d find about 13 coupon codes. These coupons come with percentage as well as monetary discounts.
- Michelin: To keep its customers on their toes and celebrate its 125th industry Michelin launched a gamified challenge. It involved a scavenger hunt where users had to find 2000 pudgy Michelin Man tire gauges. As soon as they discover one, they have to share its picture with #MichelinQuest. The most liked pictures win a trip to a Michelin-starred restaurant or a trip to the Formula E car race series in LA or Miami while $1000 is awarded to the top 10 photos.
- S7 Airlines: After being severely hit during COVID-19, this airlines and tourism industry took a unique approach to keep its brand alive and connected with its audience. The users had to click the “I’m Home button” and share their location on S7 Airline’s website. If the location doesn’t change for some time, 100 miles are awarded which can be used until the end of the year 2021 when purchasing tickets.
- Duolingo: In order to simplify the challenging process of learning a new language, Duolingo has taken up a different approach. It relies on gamification by including rewards, badges, points, social functions, etc., to motivate, engage, and retain its users.
A Quick Wrap-Up
By blurring the line between advertising and entertainment, promotional games help brands and businesses make a difference. The games offer a fun-filled atmosphere to the users which jacks up engagement. It does so while imparting product information and brand values to them and collecting data and insights about their behaviour and preferences.
Looking for the best game development company for a cool and effective promotional game built for your audience, well, look no further. You’ve landed just in the right place. StudioKrew has a full-grown suite of experts with all the skills, tools, and experience to build a great one for you that aligns with your brand goal and audience expectations.