Gaming applications have innovatively mastered the art of user engagement for a product due to which the marketing trend has seen a huge rise in the game development arena. StudioKrew is an eminent Game Studio specializing in developing well thought and curated promotional games for brand strategizing.
Gaming is a mainstream concept now and since its inception as mobile applications, the entertainment market has seen a huge rush in their usage. So, organizations are investing more in gaming technologies which are proving to be quite fruitful in terms of generating revenues. Promotional games are applications that aim to promote products and brands through effective gameplay stories. Branding is all about telling stories to let people know about the products and the concept behind it. The objective here is to make a creative interface which makes a brand stand out amongst its competitors. Games as interactive platforms play a vital role in connecting users with the thought process.
Using games as a tool to promote products is useful considering the seismic shift to data-driven marketing practices. An easier way to brainstorm marketing strategies for a product is to gather useful data insights and acquire user behaviour. Gaming applications are not just for entertainment but also eloquently collects behavioural and analytical traits forming a strong foundation to data-based promotional techniques. StudioKrew as a game development company believes in creating diversified games that connect users to the brands through promotional games and interactive advertisements.
These games are specifically designed to promote brand awareness and increase the user base. A game developed for promoting a brand is devised on the existing products and does not target direct sales. These applications are reliable source of important data in the form of user insights. The applications usually stay in the market for longer duration. With continuous updated features based on data driven promotional techniques these applications keeps the brands stay on their best foot.
This genre deals with the promotion of a new product by a brand and the applications are used as tools to provide product knowledge. The gaming applications are run as event campaigns few days before the launch of the actual product to create a strong user base. These games are kept in the vicinity till the product launch as their main objective is to generate a user base by imparting knowledge about the product through the means of entertainment.
Exhibitions have been a promotions and marketing platforms for ages, but the conventional ways of exhibiting products don’t really stand out now. Games have become new age source of entertainers with potential of being massive crowd pullers. With technologies like augmented reality and virtual reality being prevalently used in gaming concepts and applications, exhibitions are no more dull and boring show cases of products but a fun time to learn their use.
Running a campaign is very important before the launch of a product. A campaign advertising creates a user platform for a successful pre-launch event. Promotional games have paved their way strongly in this genre and is now a favored option for campaigners and advertisers. Games are a source of entertainment and users are more affiliated towards playing games and learn about the product simultaneously. This is how the applications collect useful insights to create better campaigns.
StudioKrew has used its experience and creativity in promotional games for markets as diverse as those of Startups, Retail, Mass Distribution, Automobile & even healthcare, Contact us now!
We determine how to organize and place content to create a logical layout and ease in game play. Prioritising content for main goals and target user personas allows us to create a natural experience.
Creating wireframes is vital in our design workflow. It allows us to make design decisions, apply user patterns and fix any potential design problems in good time.
The last step of creating an interface is adding subtle interactions to better the experience of using a website or application. We create simple yet effective prototypes before we actually build a product.
We build interfaces that works efficiently in every environment. Before and after the project development, we perform User Acceptance Testing enables us to fullfill a wide range of project’s needs and efficient in every way possible.
Considering both vertical and horizontal scaling is a must for us in every project we create. As the capacity of your project grows we make sure the database and server response time maintains a certain performance.
Component based development is an effective method for building maintainable large scale game projects. We not only sweat every detail of the components but also serve the whole project to make it interesting and success.
When you hire us, you'll directly work with our project manager, a team of developers and designers who are passionate about building products that people love. We understand that the details matter and we take the time to understand you & your business.
Don't take our word for it!
StudioKrew is a digital creative agency where we design & develop with beauty and brains. We're creating digital products, platforms, and experiences since the past 8 years.
2, Shambhu Dayal Bagh,
New Delhi, India 110020
153 Morrisson Road, Oakville,